- SIM MOBILE APP
- OUR ROLE:
- UI/UX DESIGN
Our client Turkcell requested a colourful, fun and user-friendly UX and UI design for SİM mobile app; a service for women segment that aims to make their life easier and fun! There were lots of similar content website and app on the market. So, our design should be differentiated, catchy, chic and stylish.
We pursued an approach that will eliminate the complexity of the experience deriving from lots of diverse content type including activity suggestions, recipes, personal development, decoration, astrology, fashion, personal care, child development, fun content for their children, online subscription services, and so on… We’ve started by asking the most critical question; “What will make this app an appealing hub for such a wide spectrum of needs?” The question was; not leaving any content at the dark while having a clean, simple, and intuitive design within the crowded site map/menu. In short; we tried to balance simplicity and taste (design).