- NIKE AIR MAX
- OUR ROLE:
- CREATIVE IDEA & VIDEO PRODUCTION
ABOUT THE PROJECT
To celebrate Nike's official Air Max Day, on March 26, 2016; R/GA London has created an interactive installation that generates personalized Nike Air Max designs based on what a person is wearing. Participants in London, Istanbul, Prague, Warsaw, Moscow, Athens and Abu Dhabi can stand on a podium in-store and have their sartorial tastes translated into trainers that match their outfits.
We’ve made the video shooting of two different interactive installation in Istanbul; Istiklal Street and Zorlu Shopping Mall.